توسعه و اعتبارسنجی مدل شهرت برند در صنعت تجهیزات پزشکی با رویکرد مدل‌سازی ساختاری-تفسیری

Alves, J., Teixeira, S., Oliveira, Z., & Teixeira, S. (2024). Factors influencing brands' reputation on social media. Management & Marketing, 19(4), 692-709. https://doi.org/10.2478/mmcks-2024-0031

Anggraini, W. P. (2025). The Influence of Online Customer Reviews, Brand Reputation, and Brand Trust on the Purchase Intention of Somethinc Skincare Products on Shopee. Jurnal Economic Resource, 8(1), 240-253. https://doi.org/10.57178/jer.v8i1.1321

Asad, S. (2024). The Effect of Social Media Influencers on Brand Trust and the Moderating Role of Brand Reputation on Brand Commitment and Brand Loyalty. Market Forces, 19(1). https://doi.org/10.51153/mf.v19i1.643

Barnes, B. G., Cussatt, M., Demeré, P., & Harp, N. L. (2024). Can a Viral Blunder Damage Auditor Brand Name Reputation? Evidence From Envelopegate. Journal of Accounting Auditing & Finance, 41(1), 59-93. https://doi.org/10.1177/0148558x241264431

Bazdar, H. (2024). Strategies for Increasing and Improving the Brand Reputation of Sepah Bank's Current Account. Strategic Studies in Finance and Banking, 2(2), 73-83. https://www.journal-fbs.com/article_201008.html?lang=en

Brahmi, M., Hussain, Z., Majeed, M. U., Khan, A., Qureshi, M. A., & Bansal, R. (2025). Corporate social responsibility's influence on brand image in the automotive sector: The corporate reputation and product quality role. Administrative Sciences, 15(4), 121. https://doi.org/10.3390/admsci15040121

Caruana, A., & Vella, J. (2024). Communal-brand connection and service loyalty: the mediation effect of corporate reputation and customer satisfaction among retail banking customers. International Journal of Bank Marketing, 42(7), 1472-1491. https://doi.org/10.1108/IJBM-01-2024-0012

Dehghani Ghahnooiyeh, A., Seifollahi, N., Bashkouh Ajirloo, M., & Zarei, G. (2025). Explaining the role of omnichannel characteristic dimensions in the relationship between customer brand engagement and brand value co-creation with the moderating role of brand reputation. Business Management, 17(2), 359-388.

Foroudi, P., Tzempelikos, N., Melewar, T. C., & Dennis, C. (2025). Branding with Purpose: Corporate Reputation, CSR, and SDGs in Advertising. International Journal of Advertising, 44(8), 1395-1406. https://doi.org/10.1080/02650487.2025.2589688

Ghorbanzadeh, D., & Sharbatiyan, M. (2024). The role of website features in creating value co-creation behaviors and enhancing the brand image and reputation of higher education institutions. Interactive Technology and Smart Education, 21(1), 21-43. https://doi.org/10.1108/ITSE-12-2021-0225

Haji Babaei, H., & Ghamari, H. (2025). The Effect of Social Responsibility on Employees' Perception of Brand Equity with the Mediating Role of Brand Reputation. Eleventh National Conference on Modern Studies and Research in Humanities, Management, and Entrepreneurship in Iran, Tehran.

Hamidzadeh Arbabi, A., Seifollahi, N., Zarei, G., & Bashokoh Ajirloo, M. (2025). Designing a Digital Brand Reputation Model in the Banking Industry. Scientific Journal of Business Management Explorations, 17(40), 1-21. https://bar.yazd.ac.ir/article_3841.html

Juaton, E. J., Enaga, A., Lazaro, J. M. B., & Carmona, H. B. (2025). Social Media Influence, Brand Reputation, and Electronic Word-of-Mouth Marketing: A Structural Equation Model on Consumer Purchase Decision Making on Apparel Businesses. International Journal of Research and Innovation in Social Science, 9(5), 1519-1537. https://doi.org/10.47772/IJRISS.2025.905000121

Kurniawati, S., & Larasati, N. (2026). Pengaruh employer branding, corporate reputation dan organizational attractiveness terhadap intention to apply: Studi kasus karyawan swasta Gen Z di Kota Surakarta. PENG: Jurnal Ekonomi dan Manajemen, 3(1), 1104-1118. https://doi.org/10.62710/9awzvx88

Malekan, M., Irannejad, M., & Kavei, M. (2026). Evaluating the Role of Brand Reputation in the Success of Initial Communications with Customers: A Systematic Review. Mashhad. https://civilica.com/doc/2664747

Mohammadzadeh, Z., Basafa Ahmadi Abadi, F., & Taherpour Kalantari, H. (2024). The Role of Participation, Identification, Reputation, and Attachment in Creating a Credible Academic Brand with a Strategic Plan (Case Study: Islamic Azad University). Journal of Strategic Management Advances, 1(1), 81-104. https://sma.imamreza.ac.ir/article_205852.html?lang=en

Mwaifyusi, H. A., & Magobe, M. J. (2025). Influence of Brand Awareness, Attitude and Reputation on Performance of Telecommunication Companies in Tanzania: The Moderating Role of Customer Satisfaction. Pan-African Journal of Business Management, 9(2), 97-117. https://doi.org/10.61538/pajbm.v9i2.1895

Nugroho, W. F., & Yuliana, L. (2024). Analysis of Brand Awareness, Brand Loyalty and Brand Reputation on Purchase Decisions. Jurnal Bisnis Dan Manajemen, 11(1), 63-74. https://jurnal.unmer.ac.id/index.php/jbm/article/view/12636

Rahma, D. N., & Nasir, M. (2024). Understanding Brand Loyalty: The Impact of Brand Reputation, Corporate Reputation, and Brand Experience with Mediating Satisfaction on Skincare Facetology. Jurnal Orientasi Bisnis dan Entrepreneurship, 5(2), 150-162. https://doi.org/10.33476/jobs.v5i2.4855

Saputri, R. Z., Putra, M. F. R., & Yuliana, L. (2024). Analysis of Brand Credibility and Brand Reputation on Brand Performance. Jurnal Ekonomi, 13(01), 2311-2320. https://ejournal.seaninstitute.or.id/index.php/Ekonomi/article/view/4279

Sun, X., Zhang, Y., & Feng, J. (2024). Impact of online information on the pricing and profits of firms with different levels of brand reputation. Information & Management, 61(1), 103882. https://doi.org/10.1016/j.im.2023.103882

Torabi, S., Ghotnian, S., Afsharmand, Z., & Moslehi, M. (2025). Designing balanced-scorecard-based marketing strategies to enhance the brand and media reputation of the Tehran Municipality Sports Organization. Communication Research, 32(1), 203-225.