Designing a Audience-Centered Media Literacy Model for Radio
Keywords:
Media literacy, radio, audience-centered model, fuzzy Delphi, fuzzy analysis, content creationAbstract
This study aims to design an audience-centered model to enhance media literacy in radio. The study is developmental and employs the fuzzy Delphi method. Data were collected through multi-stage questionnaires from 15 media literacy experts and analyzed using fuzzy logic. The process involved two rounds of fuzzy Delphi to reach consensus on key audience-centered media literacy indicators. Out of 33 extracted indicators, 29 reached expert consensus. These indicators encompass dimensions of media accessibility, analytical and critical skills development, content creation, social awareness and participation, lifelong learning, personal positioning of the audience, knowledge structures, and media ethics. Fuzzy mean scores exceeded the 0.7 threshold, highlighting their significance in promoting media literacy. The proposed model, integrating James Potter’s framework with global approaches, transforms radio listeners from passive consumers into active, critical, and responsible citizens. The audience-centered model facilitates listeners’ empowerment in analyzing, interpreting, and producing media content, supports lifelong learning and critical thinking, and can serve as a practical framework for program design and media policy-making. It also addresses misinformation and strengthens media ethics.
Downloads
References
Abdolrahmani, R., & Shokri, M. (2021). Measuring the Status of Media Literacy Among Border Inhabitants (Case Study: Citizens of West Azerbaijan Province). Information Research and Public Libraries, 27(3), 493-520. https://www.sid.ir/paper/1147941/fa
Akmatova, A., Pakhyrova, Z., & Keneshbekova, A. (2025). Media Literacy Education in High Schools. 30-37. https://doi.org/10.52773/tsuull.conf.2025./tdmr4354
Alafteh, S., Sarmadi, M. R., Mohammadi Naeini, M., & Jalavandi, M. (2021). Design and Validation of a Media Literacy Training Model for Secondary Education with a Qualitative Approach. Quarterly Journal of Educational Leadership and Management, 15(2), 143-161. https://sanad.iau.ir/Journal/edu/Article/856758/FullText
Azadi Ahmad Abadi, A., Fattahali, S., & Khyami, A. K. (2021). Defining and Analyzing the Concept of Digital Literacy and Its Relation to Media Literacy. Religion and Communications, 28(2), 127-157. https://rc.isu.ac.ir/article_75913.html
Bakhshayesh, A., & Nafri, H. (2024). Media Literacy and the Necessity of Its Education in Schools in the Face of Information Age Challenges. Proceedings of the Ninth International Conference on Human Sciences, Law, Social Studies, and Psychology, https://civilica.com/doc/2198713
Baltaeva, M. m., & Davletova, B. (2025). Media Literacy Teaching Methodology. Ижтимоий-Гуманитар Фанларнинг Долзарб Муаммолари / Актуальные Проблемы Социально-Гуманитарных Наук / Actual Problems of Humanities and Social Sciences, 5(S/4), 291-294. https://doi.org/10.47390/spr1342v5si4y2025n45
Basilaia, E., & Danelia, N. (2022). Mapping and Needs Assessment of Media Literacy Practices in Georgia. https://rm.coe.int/-en/1680a5789e
Bayar, C., Su, H., & Alatengsuhe, A. (2024). Current Status of Media Literacy Education for Children. Advances in Social Behavior Research, 8, 26-31. https://doi.org/10.54254/2753-7102/8/2024064
Celik, I., Muukkonen, H., & Dogan, S. (2021). A model for understanding new media literacy: Epistemological beliefs and social media use. Computers in human Behavior, 125, 106947. https://doi.org/10.1016/j.chb.2021.106947
Chryssanthopoulou, K. (2025). Media literacy: A bridge between communication and education. The Future of Communication. https://eproceedings.epublishing.ekt.gr/index.php/EFoC/article/view/7928
Du Abroo, B. (2021). Media Literacy Education TRAN - Hossein Basirian Jahromi. Research Institute for Culture, Art, and Communications.
John, D., & Devi, J. D. (2024). The Vital Role of Media Literacy in Navigating and Engaging With Social Media. International Journal of Advanced Research in Science Communication and Technology, 397-403. https://doi.org/10.48175/ijarsct-15265
Korona, M. (2024). Teachers' perceptions of media literacy competence during an online professional development. Journal of Media Literacy Education, 16(1), 36-49. https://doi.org/10.23860/JMLE-2024-16-1-3
Kwon, Y., & Sung, M. (2024). Exploring Media Literacy Education to Foster Citizenship Under the 2022 Revised Home Economics Curriculum. Korean Association for Learner-Centered Curriculum and Instruction, 24(17), 269-286. https://doi.org/10.22251/jlcci.2024.24.17.269
Mehrban, M., & Shah Qasemi, E. (2021). Providing a Media Literacy Model for Adolescent Girls Using Instagram. Cultural Research of Iran, 14(1), 147-167. https://doi.org/10.22035/jicr.2021.443
Mo'tamedi Mohammad Abadi, M., Nasr Isfahani, A. R., Asadi, A., & Eshrat Zaman, B. (2022). Designing a Media Literacy Training Model for Teachers Based on Grounded Theory Approach. Iranian Curriculum Studies, 17(67), 139-170. https://www.jcsicsa.ir/article_144436.html
Noorani, Z., Goudarzi, A., & Hosseini, S. B. (2021). Comparative Study and Design of a Conceptual Model of Media Literacy Based on Transformational Documents of Education in Iran. Applied Issues in Islamic Education, 6(19), 133-164. https://doi.org/10.52547/qaiie.6.2.133
Noorani, Z., Goudarzi, A., & Hosseini, S. B. (2024). Designing a Media Literacy Model in the Educational System of the Islamic Republic of Iran. Research in Islamic Education Issues, 32(64), 189-223. https://iej.ihu.ac.ir/article_209410.html
Pak-Tin-Mahdi Abadi, D., Taghipour, F., & Darzaban-Rastami, H. (2021). Designing a Model for the Role of Media Literacy in Enhancing Social Capital in Yazd City. Cultural and Communication Studies, 22(56), 75-102. https://www.jccs.ir/article_115358.html
Razaghi Maleh, H. (2020). Investigating the Impact of Media Literacy on Trust in Online Shopping. Satellite Studies and New Media, 22, 113-146. https://www.noormags.ir/view/fa/articlepage/1695417
Stamps, D. (2020). Media literacy as liberator: Black audiences' adoption of media literacy, news media consumption, and perceptions of self and group members. Journal of International and Intercultural Communication, 13(4), 358-376. https://doi.org/10.1080/17513057.2020.1789692
Sultan, A., Ahmed, M., & Tanaka, Y. (2023). Evaluating Media Literacy Curriculum Structures in Teacher Education: A Comparative Study. Comparative Education Review, 67(2), 134-155. https://digitalcommons.uri.edu/cgi/viewcontent.cgi?article=1023&context=jmle
Taibi, D., Scifo, L., Bruno, N., & Fulantelli, G. (2023). Social Media Literacy to Support a Conscious Use of Social Media in Adolescents and Improve Their Psychological WellBeing: A Pilot Study. Sustainability, 15(17), 12726. https://doi.org/10.3390/su151712726
Zargar, M., & Moghvafaei, J. (2023). Elucidating the importance of enhancing police media literacy with emphasis on the second step statement of the Islamic Revolution. Semnan Provincial Police Science Quarterly, 13(48), 22-38. https://doi.org/10.1234/smnp.1402.13.48.22
Downloads
Published
Submitted
Revised
Accepted
Issue
Section
License
Copyright (c) 2025 سمانه حیدرزاده (نویسنده); علی محمد مزیدی شرف آبادی; سعید اسلامی (نویسنده)
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
