The Impact of Blockchain Technology on Supply Chain Transparency and Brand Trust in International Companies
Keywords:
Blockchain technology, supply chain transparency, brand trust in international companiesAbstract
This study aims to investigate the effect of blockchain technology on supply chain transparency and brand trust in international companies. This applied study is descriptive–survey in design. Data were collected through a standardized questionnaire with 22 items on a five-point Likert scale. The validity and reliability of the instrument were confirmed using content validity, Cronbach's alpha, composite reliability, convergent and discriminant validity. The statistical population included employees and customers familiar with Pasargad Bank's technological services. A final sample of 212 valid questionnaires was analyzed using Smart PLS version 4 with partial least squares structural equation modeling (PLS-SEM). The path from blockchain technology to supply chain transparency showed the strongest effect (β = 0.872, t = 23.958). The paths from supply chain transparency to brand trust (β = 0.403, t = 9.904) and from blockchain technology to brand trust (β = 0.611, t = 15.570) were also positive and significant. The indirect effect of blockchain on brand trust through transparency was confirmed (β = 0.352, t = 8.360). Model fit indices indicated R² values of 0.760 and 0.964 for transparency and brand trust, respectively, with SRMR = 0.046 and NFI = 0.92, demonstrating high model quality. Blockchain technology enhances brand trust both directly and indirectly by increasing supply chain transparency, serving as a strategic tool to create a trust-based competitive advantage in the banking industry.
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